When change is required, you need help to see what the customer sees
Luminous clients are leaders of brands or organizations that find themselves out of sync with the customer. They see the need for complete customer-centricity and are willing to spend time searching out the truth and immersing their people in the customer’s world.
People come to Luminous when:
- Performance fails to meet expectations
- Products, services and activities aren’t striking a chord with the customer
- A new market opportunity comes along
- The eyes of some parts of the organization aren’t focused on the customer
- Consensus is needed among teams and functions internally